After all has been said and done. Unilever still is not bearing any kind of responsibility of saad’s death. Yet they are trying their level best to settle the issue without getting too much bad publicity on their behalf by refusing to give any kind of footage of the incident when there must be multiple cameras covering the show. Those footage are extremely crucial to know the real truth about their security measurements and not releasing those videos alone are enough to conclude that it was their fault as stated by an eyewitness in this blog post.
To build more pressure on the corporate giants, we have decided to start a campagin of boycotting all unilever products. This is the most peaceful and yet effective protest we all can do. There are many alternatives to unilever products. They are not dealing in life saving drugs which we can’t afford to ignore. They are instead dealing in life taking products as one of their product claimed life of saad khan already. We can at least stop using their products in the memory of saad khan and let unilever tell that ultimate power still lies in the consumer hands. They are what they are now just because consumers wanted them to be their. If consumers refuse to use their products they would not be there to retain this glory. Consumers make or break brands, so learn to deal with consumers with honesty and dignity.
Family, friends and supporters of Saad Khan are gathering up for a peaceful protest in front of Karachi Press Club. I would urge everyone to try their level best to participate in the protest. This is the only thing which could tell these brands a lesson about the corporate social responsibility ethics.
Here are high resolution images of all of our previous posters about saad khan’s death and respective media role. In case you decide to be part of the protest, please print them out and take with you. They are carefully crafted messages and will sure help you raise the voice in much better way.